01Jul Curttright Honda: Building a Brand with Excellent Customer Service
My iPhone Rings…
“I’ve got some bad news for you, sir. This is serious. A tension rod is what fell apart yesterday, and your timing belt needs replaced immediately. If you would have continued down the road, there’s a good chance you would have lost the timing belt which would mean around $4,000 or so of immediate damage to your vehicle.”
Not the kind of news you want to hear when trying to get back home . . .
20Jun Does Your Brand’s “Curb Appeal” Really Matter?
In the Fall of 2008, I was approached by Entiera, Inc. (Denver, CO) in order to give them a complete “brand-refresh.” They had been in business for a couple of years, honing their suite of technology products which enhance a marketer’s ability to interact with customers (customer dialogue / relationship management). Buzz Rocket Media recreated Entiera’s corporate image, and only three and a half years later, their mission was accomplished when they were acquired by FICO (Fair Isaac Corporation)…
