Categorized as: Blog

Does Your Brand’s “Curb Appeal” Really Matter?


In the Fall of 2008, I was approached by Entiera, Inc. (Denver, CO) in order to give them a complete “brand-refresh.” They had been in business for a couple of years, honing their suite of technology products which enhance a marketer’s ability to interact with customers (customer dialogue / relationship management). Buzz Rocket Media recreated Entiera’s corporate image, and only three and a half years later, their mission was accomplished when they were acquired by FICO (Fair Isaac Corporation)…

Mornings in Colorado


Since moving to Colorado, one of the things I’m really enjoying is getting to explore the trails by mountain bike. This morning I arrived at the trailhead just before 6am. The air was still and the temperature around 57° F. Perfect, really.

Getting into the outdoors always refreshes me. It gets my eyes focussed on objects further away than my iPhone or Macs. And I find I usually have a spark of creativity that is once again ready to be unleashed…